Analytics & BI Leader · Applied AI
Better decisions, built to last.
I focus on business problems and the commercial outcomes that solving them should deliver. I architected and delivered a regional BI and automation platform that replaced weeks of manual consolidation, and put an inspection app in the hands of more than 100 users across 12 countries. I work with senior leaders to agree what matters, then build what people rely on.
Independent work, built with AI agents under my direction
BUSINESS INTELLIGENCE
Renewable power across the 22 Arab League countries, in English and Arabic. Every Arabic page is generated from its English twin, and the semantic model is what makes the two languages work.
APPLIED AI
Help deciding on a record while standing in a shop: do I own it, what style is it, and what on my shelf is closest. A language model picks matches only from my own collection.
MEDIA PIPELINE
Vertical Instagram reels from phone clips, photos and record audio. I approve a storyboard of real rendered frames before the final video is rendered.
make worker NAME=fix-search TIER=medium
make status
make finish NAME=fix-searchAGENT TOOLING
The working method for running several coding agents at once: one lead, workers in their own worktrees, and review by a second model provider.
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I have spent more than 12 years turning data into decisions. I began in supply chain and commercial finance at Sandoz and Brown-Forman, working on inventory, pricing and campaign P&Ls. I then moved into analytics consulting with EY, Keyrus in London and Deloitte, and at Keyrus and Deloitte I managed people and led delivery teams. Most recently I led regional BI and automation for JLL's Microsoft Global Workplace Solutions account across Asia Pacific and chaired its global BI workstream across four service providers. Throughout, my work has been with senior leaders and technical teams, taking data projects from the first question to something people use.
I design how data gets from source systems into one trusted model, with separate development, test and production environments.
At JLL I architected the regional reporting platform in Microsoft Fabric, from reusable dataflows to bronze, silver and gold layers. It replaced a consolidation process that took weeks.
I build Power BI models people can trust, and reports that answer the question they were built for.
I rebuilt an abandoned JLL parking report on a live data source with a new star schema, and at Keyrus I rebuilt an underperforming snowflake model into a faster one.
I replace spreadsheets and email chains with apps and flows that keep records and follow up on their own.
A mobile inspection app for 65 sites in 12 countries in four languages, and flows that warn site champions 30, 45 and 60 days before a certificate expires.
I direct AI coding agents and check their work with requirements, tests, evaluation data and review by a second model provider.
The four projects on this site were built by agents under my direction. At JLL, agentic development delivered English/Arabic Power BI reporting to production.
I work with senior leaders to agree what to build, in what order, and what success looks like.
At JLL I ran a yearly cycle of discovery, playback, roadmap and client sign-off.
I lead delivery teams and help people grow.
I managed direct reports at Deloitte and Keyrus, led a four-person engineering and analytics team, and chaired JLL's global BI workstream across four service providers for about three years.
I connect analysis to price, margin, cost and return.
At Brown-Forman I priced products by pack, customer and channel, built a P&L planning tool the global finance team adopted, and presented the annual pricing strategy to leadership.
I build things other people can run after I leave.
I wrote JLL's Power BI guidelines and new-starter pack and ran monthly share-and-learn sessions. At Keyrus I was lead trainer for two-day Alteryx and Tableau workshops.
Four personal projects built with AI coding agents under my direction. I set the requirements, made the decisions and tested the results; the agents wrote the code.
Regional BI and automation lead for JLL's Microsoft GWS account across Southeast Asia, Japan, Korea, Australia and New Zealand. I personally delivered the account's reporting and apps, and chaired the global BI workstream for about three years.
A short part-time contract, delivered outside my full-time JLL role, building FP&A reporting to the FP&A manager's scope.
Led a four-person engagement team of data engineers and analysts on digital marketing analytics for a telecommunications client, and managed two consultants' development.
Led data visualisation teams across financial services, FMCG and government, managed two direct reports, and was lead trainer for advanced Alteryx and Tableau.
Data-quality and advanced analytics for a telecommunications infrastructure organisation.
Four roles on a portfolio of about 12 brands, including Jack Daniel's: Inventory Analyst, Commercial Finance Analyst, Commercial Finance Manager (six-month secondment) and Senior Insights Analyst.
Managed about $40 million of pharmaceutical inventory with planning teams and third-party logistics providers.
Education: MCom Business Analytics, University of Sydney (2017); BSc Pharmacology, UNSW (2010).
My agentic set-up · October 2026
My current set-up: multi-provider, modular and transferable. It will evolve over time.
Omarchy laptop (Linux): the always-on machine. It runs CrateDigger as a service, reachable only over my private Tailscale network.
Mac (M2 Pro, 10 cores): where I develop, and where reelkit renders on the media engine.
iPhone: CrateDigger in the record shop.
Claude Code, OpenAI's Codex and pi, all reading the same AGENTS.md in each project.
herdr: one terminal tab per agent, and the channel the agents use to talk to each other.
A lead agent on Claude Opus plans, briefs, reviews and merges. Workers are picked by task: Claude Haiku or Sonnet, or Codex luna, sol or astra. A model from the other provider reviews the work.
agent-kit gives every project the same commands, hooks and decision log, and links its skills into all three harnesses. Both laptops stay in step through GitHub.
ship-with-agents, the orchestration skill from agent-kit: the lead plans the tasks, briefs the workers, relays their questions, reviews with another provider and commits.
Data Goblins' power-bi-agentic-development skills for Power BI and Fabric, Claude's dataviz skill, and each project's own skills.
Music is one of my biggest passions: jazz, especially Japanese jazz, alongside classical, electronic, Latin, soul and experimental sounds. Around 70 records, a Rega Planar 3 and a lot of time in record shops.
